Finding Your Niche
Once you’ve decided to start your journey with content creation or even business. The first step is to find your niche, or an area in which you have extensive or unique knowledge or expertise.
Your niche is what distinguishes you from other creators and gives you a creative and competitive advantage. A niche can also help you figure out which platforms you'll use for promotion or what kind of content you'll produce.
Getting started with content creation
Content creations covers a variety of different areas, including; copy writing, video, graphic design, photography. These segments can be divided further into more specialised areas. For example, writing might be personal and memoir-like, or it could be informed by research while aiming to position yourself as a thought leader.
Some examples of content creation include:
Writing blog posts about a particular topic
Launching an email newsletter
Creating a video course about a particular topic
Filming videos which relate to your niche
Creating graphics or templates for social media
Identifying your content niche and expertise
Once you've zeroed in on what kinds of content you'd like to create, the next step is figuring out your niche, or what your creative work will be about.
Your expertise in one specific area is your niche. Think of it like the difference between being a journalist who covers many different topics and being a journalist who specialises in one topic, like music or healthcare.
You might also have a niche within a niche. For example, you could be a marketing writer with a knack for creating social media content, which tends to be short and sometimes has a promotional tone. Or you could be a marketing writer who becomes an expert in crafting research-heavy, longer-form content, such as blogs or white papers.
To identify your niche, it can help to ask yourself some pointed questions, like:
What are your strengths?
What are your passions?
Do you have any special skills?
Do you have any specialised knowledge?
Is there something within your niche not being covered?
Choosing your content approach
Determining a content approach that's right for you takes time. One way to find your focus is by analyzing the content that already exists in your content niche.
Niche research can include looking at competitors in your area of expertise and tracking:
What kind of content is being created
What existing content looks like (e.g., the average length of videos or word count for blog posts)
Posting frequency
Platforms used by other content creators
Based on this research, you might conclude that you're most comfortable focusing on only one content type, such as writing or video.
Above all, you don't necessarily have to have your content approach locked in right away. It's okay to test out the mix of content you produce and determine what works best with your schedule, area of expertise, and audience.
Allow your intuition to guide you during this process.
