Tips for Naming your Business
Are you considering a rebrand for your business? Let's embark on this transformative journey together. 🌱
In this space, I'm sharing insights, tips, and prompts to guide you through the process of finding the perfect name that resonates with the essence of your brand. Remember, these are just my thoughts and opinions—ultimately, the decision lies with you.
Current Trends:
Lately, there's been a shift away from using personal names for businesses. Consider transitioning from "Suzy Wellness" to something more expansive like "Holistic Wellness."
On the flip side, there was a time when individuals embraced their names as a symbol of their multifaceted nature. This all depends on the nature of your business and offering. Using personal names can often work for those who are within the coaching space.
Why Opt for a Business Name vs. Personal?
Practical Keywords: Incorporating industry terms can boost searchability.
Evocative Branding: A compelling name can evoke a sensory experience and magnetize your audience.
Team Identity: If you have a team, a unified business name may feel more inclusive.
Personal-Business Divide: Establishing a separate entity can provide healthy boundaries and alleviate pressure.
Community Building: A collective name can foster a sense of belonging and decentralize power within your community space.
Prompts:
Engage in a creative brainstorming session. Reflect on your most-used words, metaphors, symbols, and emotional impact. Tune into the senses—how does your brand smell, taste, touch, sound, and look? Pay attention to community language and play with unique expressions.
Set Your Guideposts:
Craft rules that align with your brand vision. Ensure your name is simple, memorable, and rooted in your core values and cultural attributes. Consider the length, layers of meaning, and ease of pronunciation.
Testing Your Name:
Once you've curated a shortlist, test them out in sentences and check their availability for URLs, social handles, and trademarks. Seek feedback from trusted circles before making your final decision. Remember, flexibility is key—your name should be tested and refined before the big reveal.
If you are a physical place:
“I’m heading over to _________.”
“I’ll meet you at ___________.”
“The workshop is at ___________.”
A service provider:
“Have you seen _________ ‘s work?”
“I am working with __________.”
“I bought this from __________.”
“I found this resource from _________.”
